Wednesday, September 14, 2011

Double Your Profit-Email Append

Email appending, as the name implies is a method of adding up mislaid email addresses of your clients and prospects in your in house directory. If you are not familiar in email append services, you will discover this writing is helpful and at the same time motivating.
The most ideal marketing channels nowadays are through email and have turn out to be the most useful. It is measurable, prompt and cost-effective. Whats great, it is simple to begin; an email address of your target prospects is all you need. Try to contact email appending service providers if you don’t have their email addresses. They will be the one to append email addresses of your valued prospects and clients.
Each email appending service providers follow more or less related steps. Every service provider has a master record or file with thousands of clients and business addresses. This master record or file is matched your in-house list. The similar element can be first name and last, business address, telephone number; and the email addresses are being appended lastly.
Data appends are an essential protection in the marketer’s strategies, but at times; they do not hit their goal. Append services may vary in the amount of effort they carry out to match an email address to offline records such as names and addresses.
Through continuing postal and telemarketing demands forcing advertising budgets for a lot of organizations nowadays, email marketing might turn out to be the happy side for several marketers. So how can you make a winning email marketing operation if you do not have a considerable email file? That query may be one of the major Internet-related disputes facing many companies this time. Adding up the lost email address of your present clients and prospects and speak with them on habitual basis. A new business strategy in improving proceeds is through the help of Email Appending.
In some cases, the economics of email delivery is likely to be a lot lesser as opposed to expenses of a phone based or paper interactions or even trade shows. Email marketing is one particularly useful and well-organized method to reach clients and prospects to appreciate how and at what time to employ email marketing operation, it’s essential to initially be aware of how broadly an email can assist in building strong client relationships.
We will be looking at a chance to help companies capitalize on their database by adding up email addresses and helping them make online communication with their prospects in the next years. This is truly one of the most cost-effective methods of creating leads through email marketing campaigns.

How Blog Networks Can Help In Lead Generation and Help You Save Thousands of Dollars by - Steve Arun

Getting to the top of a search engine listing is the dream of all business owners. To realize this dream some takes route of SEO, while other goes towards PPC. Both have their merits and use in the grand scheme of things, but the latter is a very expensive way to claim a ranking towards the top of a search engine result page (SERP) and this is also not the way to get a long-term listing in search engine.
SEO is the only solution which can offer a long-term listing in SERP. Not only that, if you adopt a proper strategy, you can even save thousands of dollars that you will otherwise invest in buying sponsored listing. In this article, I am going to discuss about one such strategy in this mail, which we frequently use to save thousands of dollars for my clients. The strategy I am going to talk about is creation of blog networks.

Benefits of creating blog networks

Dominate multiple keywords

When I say blog networks, I mean keyword-rich blog networks, every node of which will be optimized for one keyword, so that it can dominate search engines for its primary keyword. We also supply secondary keywords to each keyword-optimized blog network.
By making one keyword-focused blog node, we conquer the very keyword and dominate the search engine. We create many such nodes and then connect each node with some of the other nodes in the network, all of which then lead to the main page.

Cut down on PPC budget

Through one node we take an absolute control of one keyword eliminating the need for creating a PPC campaign for that keyword thus saving, at least, some cents for the client. And once we create multiple nodes of the network that dominates the keywords they are optimized for, we start saving dollars for our clients.
Let’s do some math. Suppose you have to pay $0.10 for each user that is being sent to you from one keyword, and you have placed a bid for 20 such keywords. So for every visitor from each keyword you will pay $0.10. It means 20 visitors will cost you $2, and 200 visitors (10 each from each keyword) will cost you $20, and so on. And we are not yet talking about half of them clicking away the moment they enter because they realize, after clicking the sponsored ad, that they are on the wrong page.
Even at this rate, the traffic and listing you are getting is not consistent. The moment you will pull off your ads, people will stop coming to your website, but by investing in blog networks, you will get traffic throughout the year, and you will not have to spend even a single more buck, no matter how many people are coming to your website.

Generate leads

Sales is the ultimate goal of any business activity, SEO and blog networks should also contribute to that, and they do it by helping you generate leads, which is the best thing that can happen to a business next to sales.
A blog networks in which all the nodes are optimized for different keywords can also help you generate qualified leads. To achieve this goal, all one need to do is add a lead capture form on each of the nodes. For many clients, we have executed this strategy. Let’s say, from one node we capture 4-5 leads then without any extra investment, we can capture 50 leads from 10 blogs and 100 leads from 20 blogs.

Conclusion

Unlike a PPC ad, which can accomplish only one goal at one time, or maximum of two, it is evident from the above that establishing a blog network has multiple benefits. It can easily save you hundreds, if not thousands, of dollars.

By - Steve Arun