Thursday, August 14, 2014

7 Mobile Marketing Myths and Misconceptions - By Peter LaMotte, Published August 13, 2014

7 Mobile Marketing Myths and Misconceptions - By Peter LaMotte, Published August 13, 2014


If your business hasn’t yet jumped into the mobile marketing arena, here are some statistics to consider:
  • 1.4 billion smartphones were in use in 2013 (one in seven people worldwide).
  • Americans typically spend up to two hours a day on their mobile devices.
  • One out of every four online searches is conducted on a mobile device.
  • 57 percent of users won’t recommend companies with poor mobile sites.
This should be enough to convince any business to get involved in mobile marketing — as long as they don’t succumb to these mobile marketing myths and misconceptions.
1. Mobile marketing is a flash in the pan. Don’t believe it. Or, as Internet marketing expert Matt Bacak bluntly puts it, “You’re simply an idiot if you think mobile marketing is not here to stay.”
2. Mobile users are all the same. Some businesses are convinced that mobile marketing is only effective with Millennials or Generation Y. But according to media company Digiday, more than half of those using mobile technology are aged 35 and older. “Older generations are toting their smartphones and tablets around with them,” and you don’t want to “miss out on reaching them because you think they’re behind the times,” says Angela Suico at Business2Community.


Wednesday, September 14, 2011

Double Your Profit-Email Append

Email appending, as the name implies is a method of adding up mislaid email addresses of your clients and prospects in your in house directory. If you are not familiar in email append services, you will discover this writing is helpful and at the same time motivating.
The most ideal marketing channels nowadays are through email and have turn out to be the most useful. It is measurable, prompt and cost-effective. Whats great, it is simple to begin; an email address of your target prospects is all you need. Try to contact email appending service providers if you don’t have their email addresses. They will be the one to append email addresses of your valued prospects and clients.
Each email appending service providers follow more or less related steps. Every service provider has a master record or file with thousands of clients and business addresses. This master record or file is matched your in-house list. The similar element can be first name and last, business address, telephone number; and the email addresses are being appended lastly.
Data appends are an essential protection in the marketer’s strategies, but at times; they do not hit their goal. Append services may vary in the amount of effort they carry out to match an email address to offline records such as names and addresses.
Through continuing postal and telemarketing demands forcing advertising budgets for a lot of organizations nowadays, email marketing might turn out to be the happy side for several marketers. So how can you make a winning email marketing operation if you do not have a considerable email file? That query may be one of the major Internet-related disputes facing many companies this time. Adding up the lost email address of your present clients and prospects and speak with them on habitual basis. A new business strategy in improving proceeds is through the help of Email Appending.
In some cases, the economics of email delivery is likely to be a lot lesser as opposed to expenses of a phone based or paper interactions or even trade shows. Email marketing is one particularly useful and well-organized method to reach clients and prospects to appreciate how and at what time to employ email marketing operation, it’s essential to initially be aware of how broadly an email can assist in building strong client relationships.
We will be looking at a chance to help companies capitalize on their database by adding up email addresses and helping them make online communication with their prospects in the next years. This is truly one of the most cost-effective methods of creating leads through email marketing campaigns.

How Blog Networks Can Help In Lead Generation and Help You Save Thousands of Dollars by - Steve Arun

Getting to the top of a search engine listing is the dream of all business owners. To realize this dream some takes route of SEO, while other goes towards PPC. Both have their merits and use in the grand scheme of things, but the latter is a very expensive way to claim a ranking towards the top of a search engine result page (SERP) and this is also not the way to get a long-term listing in search engine.
SEO is the only solution which can offer a long-term listing in SERP. Not only that, if you adopt a proper strategy, you can even save thousands of dollars that you will otherwise invest in buying sponsored listing. In this article, I am going to discuss about one such strategy in this mail, which we frequently use to save thousands of dollars for my clients. The strategy I am going to talk about is creation of blog networks.

Benefits of creating blog networks

Dominate multiple keywords

When I say blog networks, I mean keyword-rich blog networks, every node of which will be optimized for one keyword, so that it can dominate search engines for its primary keyword. We also supply secondary keywords to each keyword-optimized blog network.
By making one keyword-focused blog node, we conquer the very keyword and dominate the search engine. We create many such nodes and then connect each node with some of the other nodes in the network, all of which then lead to the main page.

Cut down on PPC budget

Through one node we take an absolute control of one keyword eliminating the need for creating a PPC campaign for that keyword thus saving, at least, some cents for the client. And once we create multiple nodes of the network that dominates the keywords they are optimized for, we start saving dollars for our clients.
Let’s do some math. Suppose you have to pay $0.10 for each user that is being sent to you from one keyword, and you have placed a bid for 20 such keywords. So for every visitor from each keyword you will pay $0.10. It means 20 visitors will cost you $2, and 200 visitors (10 each from each keyword) will cost you $20, and so on. And we are not yet talking about half of them clicking away the moment they enter because they realize, after clicking the sponsored ad, that they are on the wrong page.
Even at this rate, the traffic and listing you are getting is not consistent. The moment you will pull off your ads, people will stop coming to your website, but by investing in blog networks, you will get traffic throughout the year, and you will not have to spend even a single more buck, no matter how many people are coming to your website.

Generate leads

Sales is the ultimate goal of any business activity, SEO and blog networks should also contribute to that, and they do it by helping you generate leads, which is the best thing that can happen to a business next to sales.
A blog networks in which all the nodes are optimized for different keywords can also help you generate qualified leads. To achieve this goal, all one need to do is add a lead capture form on each of the nodes. For many clients, we have executed this strategy. Let’s say, from one node we capture 4-5 leads then without any extra investment, we can capture 50 leads from 10 blogs and 100 leads from 20 blogs.

Conclusion

Unlike a PPC ad, which can accomplish only one goal at one time, or maximum of two, it is evident from the above that establishing a blog network has multiple benefits. It can easily save you hundreds, if not thousands, of dollars.

By - Steve Arun

Saturday, December 11, 2010

Does Your Internet Lead Generation Strategy Have These Five Essential Elements?

Lead Generation Strategy Five Essential Elements?

 

Internet lead generation refers to an integrated set of marketing tactics which use the Internet to generate sales leads for your business or organization. Every business needs new leads in order to grow. Whether you buy internet leads or you create an internet lead generation strategy, the Internet can be the source of the majority of your sales leads. You will use various opportunities available on the Internet to bring sales leads to your web site. Once they reach your site, you will begin the process of nurturing them through your sales funnel and convert them to customers.
What are the Components of Internet Lead Generation Plans?
1. Understand the characteristics of your target customer. What are the customer’s needs and how can you meet them?
2. Where can you find your target customer on the Internet? Does the customer use social networking, read blogs?
3. Create an offer or a free gift that has enough appeal to your model customer to encourage him or her to come to your web site and give you permission to contact him/her and contact information.
4. Develop a thorough process of lead nurturing to move these people from prospect to customer status.
5. Build the kind of ongoing relationship with those customers to (a) understand their ongoing and emerging needs, (b) keep them interested in your products and/or services, and (c) reward them for their loyalty.
What Kind of Offer Should I Use for Internet Lead Generation?
Virtually every Internet lead generation strategy in use today relies upon the offer of something of real value to the customer or prospect as incentive to visit the web site and provide contact information and permission. The nature of your offer depends on the kind of business you operate. For example, if you sell products, a discount might be the best incentive. If, on the other hand, you provide a professional service (such as a law practice or a CPA firm), expert information might be of more value to the prospective customer you want to attract with your Internet lead generation process.
Businesses use a variety of offers and approaches to draw people to their web sites. Some of the most popular Internet lead generation offers are: white papers or special reports, free products, secret information, games, quizzes, contests, etc.
The tactics generally used in Internet lead generation are many and varied. You can buy leads from lead companies or you can generate your own leads by advertising and building visibility on the web. For example, you might use blogging or social media activity to draw attention, you can hold seminars, webinars or tele-seminars, you can optimize your web site, particularly for local search, you can place pay-per-click ads or buy other types of advertising, you can use mobile marketing, article marketing or online directories. All of these Internet lead generation tactics can be woven together for maximum effect. The Internet lead generation tactics you use to attract attention will likely include mobile messaging, pay-per-click ads, social media and Web 2.0, blogging, paid ads on web sites, buying ad space in other media, web site optimization, article marketing, and more. New opportunities to reach consumers seem to arise almost daily.
The fatal mistake made by many small businesses is that they believe it is only necessary to get people to visit their web site. They seem to think people move themselves through the sales funnel and that they become lifelong customers by magic. Nothing is further from the truth. In a solid Internet lead generation strategy, once customers visit your site the work begins of nurturing your leads, guiding them through the sales funnel, and earning their loyalty.
In everything you do and throughout each of the five components of your Internet lead generation strategy, it is vital that you be consistent, reliable and trustworthy. Remember: people prefer doing business with people they know, trust and like. Building that relationship is the goal of lead nurturing.
Finally, always reward the loyalty of your customers. Internet lead generation can open the door, but you must still invite each customer to walk through the door and stay. Listening to your customers, providing solutions for their needs and continuing to build a valued relationship will make them customers for a lifetime.

 

Saturday, September 11, 2010

CRM Balanced Scorecard - Sommen

    



                   

 The best known and most popular strategies of the world, the company is a company or business is a CRM system. CRM is the acronym used in managing customer relationships in both the method, the results provide the company with the best business-progressive, if it is any interaction with potential customers for future sales of products. This method can help improve the business or goodwill of the business organization, in particular,Relationship between the client and the management team and he also includes technologies used to perform different functions des CRM The method includes activities such as sales, customer service, technical issues, research and marketing strategy. The main objective of CRM is to help companies attract new potential customers that the company can serve and keep intact the business. And for customers who are loyal to the old System or technology will take care of their concerns, needs, and maintain a cordial relationship with them, so they never leave the store. Even with potential customers and old ones glued CRM takes account of the former client, in order to attract, to return their business in the usual and their loyal customers. The company is able to assess the reasons for withdrawal and customers to develop new strategies for their return. In general, the creation of a Customer base and focus on customer loyalty will inevitably make a successful company.

The main incentive to the Balanced Scorecard CRM can be and essential relations and feedback on the effectiveness or failure of the steps or procedures that the CRM team will be taken from. For that proper documentation is required, strengths and weaknesses of the company is concerned about its commitment to the achievement of targeted Strategy to win new customers and retain old ones.

The best part of the Balance Scorecard CRM system is that the technology helps to increase awareness of the power of employers and employees of the organization. The organization then realized what they should improve or eliminate what they should and so on.

The CRM team will work longer and is more trouble than they noted that the overall management of their Progress or rating. In general, the process of monitoring and evaluation are ongoing.

You might think that the balance CRM Scorecard is a tool that difficult instrument, like most of people think seriously, but not all difficult. The only thing that is required is that in the beginning stages of the strategy of the team, the paper points to pay the CRM in a serious effort to get the right amount contained in that case the results.After the starting signal of commitment and hard work of all the balanced scorecard performance CRM used to measure the progress or decline, it's over.

Balanced Scorecard CRM is intensively used by almost all companies, if you want your company to prosper tool when you need to read the reviews and information online!

Brand New Lead Generation Tips Jump Start Your Lead Generation


Lead generation is not a new method of obtaining business, but a new approach to family. Lead Generation is a key element in maintaining the growth of your business, then you need to ensure a good pipeline leads push for sales. The expansion of sales and marketing avenues and marketing resources finite automates the lead generation technique is an essential component for the full use of all marketing.

The main methods of breeding and conservation of a company via the Internet generation will continue to lead. Research is the core business that we have every day online. After a method for monitoring visitor moves, and turning into port, is vital for long-term growth of your company.

This rule by completing some kind of form, so you want to ensure that they are subjected to these types of conversions, and they could not becausebe something wrong with your form. Lead Generation is the use of marketing tools, equipment or techniques to generate contacts, leads to new customers or not.

Many old marketing tactics have proven to be ineffective, especially in the growing population of Internet users. If your Internet business grows, you must not only master your target market, but how to design your site and, at the insistence of the door with cash andQuestions about how to buy and where.

Here are three secrets of high impact to accelerate your lead generation efforts:

First set-up an interesting page website acquire that visitors are encouraged to do so, their information in order to receive your complimentary convincing. This starts them on the way down the pipeline for sale. This process is promoted as a proposal.

2.Cultivate ratio. Assist to try your new perspective, you are credible and that theA low-cost information, launches them on a weekly basis (by e-mail auto-responder) is really helping to solve their problems.

Third follow-up. Continue to review, high quality video on your "purchase" of customers, and offer some enticing information about your primary product or company and how to solve a problem of ABC.

Saturday, July 17, 2010

How to Shop for an Email-Management Solution


How to Shop for an Email-Management Solution - David Hakala  There are many reasons to outsource email service. The number of devices and protocols by which people need to access email has grown, complicating provisioning and maintenance. The volume of email has also escalated, leading to bigger storage and administration needs. As the most common channel into a company’s network, email has additionally become a favorite target of viruses, hackers, spoofers and phishers. Then there are legal and regulatory requirements for the preservation and retrieval of email traffic. For many companies, the challenges of running an email system have become too much, so they seek an outside specialist.

When you shop for an external email service provider, here are some of the factors you should consider.

Reliability

Just like the electricity that powers your entire IT system, email is something that everyone takes for granted until it fails, wreaking incalculable havoc on the organization. Your first question to a prospective email service provider should be, “What is your uptime track record?”

A 99.9 percent uptime record is acceptable, although many email service providers strive for a higher rate. Just as important is the average amount of time it takes to restore service when it goes down. Ask for reports of downtime incidents and time-to-restore statistics.

Make sure the company spells these stats out in an SLA (service-level agreement). That way, you have legal recourse if your provider doesn’t live up to its promises.
Assess Your Email Needs

Before you go shopping for email service, you should compile a detailed list of the services and features you need and those you want. There are many email service providers, so it shouldn’t be difficult to find one that meets all of your requirements.

The number of email users you expect to support is a fundamental criterion. Most email service providers include a certain number of users in their base prices. You should know how much will be charged for each additional user.

Storage space allotments are another elementary and critical factor to consider. If your business involves emailing large attachments, you need more storage space and a more generous allowance for how many megabytes can be attached to a single message. Very large attachments can be split over multiple messages, but that is generally an unsatisfactory solution. The going standard is 10 GB of storage, while attachment sizes in the tens of megabytes range are normal.

If your company uses a standard email client, such as Microsoft Outlook, you should look for an email service provider that supports all of its features. A Microsoft Exchange server, for example, will support all of Outlook’s features such as integration with the task and calendar functions.

Mobile devices should be supported if your firm makes extensive use of them. Compatibility with BlackBerry devices, smartphones and PDAs is something you should insist on if you have a highly mobile work force.

A Web-based email interface is handy for checking email from public terminals. It’s also useful in conserving local disk space on your employees’ computers and mobile devices. Leaving email on the provider’s server provides a centralized repository, making it easier to secure email from prying eyes.
Spam and Virus Protection

According to some surveys, more than 70 percent of all email is spam. It can overwhelm your employees’ inboxes and drastically reduce productivity. An email service provider should provide excellent spam filtering technology.

Email is also the primary channel by which hackers introduce viruses, Trojan horses and phishing exploits to many networks each year. A good email service vendor has technology that detects and quarantines virus-infected messages and attachments.
Security and Archiving

The provider that hosts your company’s email should do so in an airtight secure facility, just as you would expect from a datacenter that holds all of your critical data and applications. It is a great advantage to host email in a secure facility versus a lone server in a closet.

Your email should also be secure from the provider’s eye. Be sure any provider you select has a very strong privacy policy. It should not share or sell your employees’ email addresses to any third party, and it should not analyze email for marketing purposes.

Archiving email is a regulatory requirement for many industries. The amount of time that email must be retained varies by state and industry. Your email service provider should explain in writing how email will be archived and how long it will be kept.

Of course, archiving email is not enough. You have to be able to find a particular piece of email easily or retrieve all email sent by a given person or group or on a particular subject.

A good email-management system just works, without its technical details being noticed by your users. Today’s third-party email service providers are well-equipped to meet this standard at a reasonable cost. In fact, because most email service providers offer virtually the same services, the cost of service keeps coming down. There’s nothing like competition to make the market ripe for shopping for an email service provider.

How to Shop for an Email-Management Solution

How to Shop for an Email-Management Solution By David Hakala- There are many reasons to outsource email service. The number of devices and protocols by which people need to access email has grown, complicating provisioning and maintenance. The volume of email has also escalated, leading to bigger storage and administration needs. As the most common channel into a company’s network, email has additionally become a favorite target of viruses, hackers, spoofers and phishers. Then there are legal and regulatory requirements for the preservation and retrieval of email traffic. For many companies, the challenges of running an email system have become too much, so they seek an outside specialist.

When you shop for an external email service provider, here are some of the factors you should consider.

Reliability

Just like the electricity that powers your entire IT system, email is something that everyone takes for granted until it fails, wreaking incalculable havoc on the organization. Your first question to a prospective email service provider should be, “What is your uptime track record?”

A 99.9 percent uptime record is acceptable, although many email service providers strive for a higher rate. Just as important is the average amount of time it takes to restore service when it goes down. Ask for reports of downtime incidents and time-to-restore statistics.

Make sure the company spells these stats out in an SLA (service-level agreement). That way, you have legal recourse if your provider doesn’t live up to its promises.
Assess Your Email Needs

Before you go shopping for email service, you should compile a detailed list of the services and features you need and those you want. There are many email service providers, so it shouldn’t be difficult to find one that meets all of your requirements.

The number of email users you expect to support is a fundamental criterion. Most email service providers include a certain number of users in their base prices. You should know how much will be charged for each additional user.

Storage space allotments are another elementary and critical factor to consider. If your business involves emailing large attachments, you need more storage space and a more generous allowance for how many megabytes can be attached to a single message. Very large attachments can be split over multiple messages, but that is generally an unsatisfactory solution. The going standard is 10 GB of storage, while attachment sizes in the tens of megabytes range are normal.

If your company uses a standard email client, such as Microsoft Outlook, you should look for an email service provider that supports all of its features. A Microsoft Exchange server, for example, will support all of Outlook's features such as integration with the task and calendar functions.

Mobile devices should be supported if your firm makes extensive use of them. Compatibility with BlackBerry devices, smartphones and PDAs is something you should insist on if you have a highly mobile work force.

A Web-based email interface is handy for checking email from public terminals. It’s also useful in conserving local disk space on your employees’ computers and mobile devices. Leaving email on the provider’s server provides a centralized repository, making it easier to secure email from prying eyes.
Spam and Virus Protection

According to some surveys, more than 70 percent of all email is Spam. It can overwhelm your employees in-boxes and drastically reduce productivity. An email service provider should provide excellent Spam filtering technology.

Email is also the primary channel by which hackers introduce viruses, Trojan horses and phishing exploits to many networks each year. A good email service vendor has technology that detects and quarantines virus-infected messages and attachments.
Security and Archiving

The provider that hosts your company’s email should do so in an airtight secure facility, just as you would expect from a datacenter that holds all of your critical data and applications. It is a great advantage to host email in a secure facility versus a lone server in a closet.

Your email should also be secure from the provider’s eye. Be sure any provider you select has a very strong privacy policy. It should not share or sell your employees’ email addresses to any third party, and it should not analyze email for marketing purposes.

Archiving email is a regulatory requirement for many industries. The amount of time that email must be retained varies by state and industry. Your email service provider should explain in writing how email will be archived and how long it will be kept.

Of course, archiving email is not enough. You have to be able to find a particular piece of email easily or retrieve all email sent by a given person or group or on a particular subject.

A good email-management system just works, without its technical details being noticed by your users. Today’s third-party email service providers are well-equipped to meet this standard at a reasonable cost. In fact, because most email service providers offer virtually the same services, the cost of service keeps coming down. There's nothing like competition to make the market ripe for shopping for an email service provider.

Saturday, April 24, 2010

Most important B2B Marketing Metrics For CEOs


Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition.

At the same time, most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Thus their marketers are constantly reminded that more leads are needed...now! When the revenue doesn't immediately materialize, CEOs will lament, why can't I see ROI from marketing?

This is what CEOs should be asking?

1. What effect are our marketing investments having on sales productivity?
2. What can marketing do to lower the combined expense to revenue ratio of sales and marketing?

As marketers, I believe the key is to look at why are we measuring our marketing in the first place?

I'd love to get your input on what you believe are the most important B2B marketing metrics for CEOs?

Monday, February 15, 2010

Clean Up Your Email Marketing List for 2010 target campain with Email Append Services


If you’re like most email marketers, you’ve probably neglected to periodically clean up your email list. As you know the quality of your list significantly affects the success of your email campaigns. Did you know Anosales offers Email Append and Email Change of Address (ECOA) services? There are two distinct services available:

  1. Email Append cleans your list and provides corrections for syntax, typographical, formatting, top level and domain errors.
  2. Email Change of Address or ECOA allows you to reconnect with your customers whose email addresses have changed since you first aquired them.

Send us your list of bad email addresses. We’ll run them through numerous scrubbing and matching processes and then return the list back to you cleaned up and ready to go. We run your list through a comprehensive database of email change pair data. Each pair consists of an old email address matched with a new, updated address. This database consists of over 120 million pairs. In addition to this database we multisource the data of leading data partners to ensure that your list is updated with the most up-to-date email addresses.

Next step is we’d send an opt-out email of your choosing to all updates to guarantee deliverability and ensure permission. This message will also include a link to allow recipients to update using a different preferred address, if they wish.

Average projects take about 20 business days to process and cost is based on list volume. Please call (+91-099-2379-4412) or email misal.girish@gmail.com to learn more.

Tuesday, December 29, 2009

Improve Your CRM Program - Anosales


Data enrichment process from ANOSALES follows 4 distinct process. Our data enrichment process can instantly build new contacts to your database and help you to retain customers through multi-channel marketing.

4 phases of business data enhancement

1. We receive file from you.

2. We scan your database to ascertain missing or undeliverable contact information. Then we perform data normalization, data cleansing process as per the requirement of the client.

3. We match your file against our master-database. This process appends new information to your marketing database .

4. We deliver enhanced file back to you with updated demographics and business firmographic details.

Data Sources:

We acquire data from our partners and our in-house data resource centre collates data from yellow pages, business white page directories, annual reports, business journals, periodicals, onine research, NCOA, and other credible sources. Before we append data, we ensure that each contact is tele-verified.

Business details appended:

  • SIC Code
  • Revenues
  • Number of Employees
  • Company Name
  • Company Address
  • Location, Zip Code
  • Alternate Key Contacts
  • Fax #
  • Fortune 1000
  • Public Company Indicator

Our data compilation is very comprehensive and complete. Our trained data assistants verify each records before adding it to your business. Our continuous data monitoring and monthly data cleansing maintain data fresh and valuable for marketing.

Wednesday, October 21, 2009

The Three Big Marketing Mistakes to Avoid by Brian Casey


Getting it Right firts time in marketing on the internet is very rare. It can be a trial an error game, but a lot of people make the same mistakes over and over again People succeed at Internet Marketing every single day. They do it in a variety of different ways too. There is no one way to become successful with Internet Marketing. However, there are some Internet Marketing mistakes that you should avoid. In fact, here are the big 3 mistakes to avoid.

Mistake #1: Choosing the Wrong Niche

If you really want to be successful with Internet Marketing then all it's going to take is a few key ingredients. If you make sure all of these ingredients are present then you will make a lot of money online. Working for success with Internet Marketing really is that easy. Here's how to do it.

A Desire to Succeed

The first ingredient that's needed when working for success with Internet Marketing is a desire to succeed. This means more than simply wanting to succeed. This means being willing to do whatever it takes to succeed. You need to be willing to do absolutely everything right or you will be setting yourself up for failure.

Knowledge

The next important ingredient when working for success with Internet Marketing is to gather as much knowledge as you can. You want to know as much about your niche as you possibly can and you also need to know as much as you can about how to make money. Don't ever stop gathering knowledge either. You need to always keep being a student of Internet Marketing because you will always have more to learn.

Planning

When working for success with Internet Marketing you also want to make sure you're always planning. Plan how you will complete each large task and plan how you will spend each day. Plan every step of your journey to success. Without a plan you will have very little chance of achieving any success at all. But with a plan you can map out exactly how you will succeed with an online business.

Hard Work

The final ingredient when you're working for success with Internet Marketing is hard work. Don't think for one moment that Internet Marketing is your key to making lots of money without putting in any effort. It will take a lot of hard work in order to be successful with your online business. So, be sure you count on putting in plenty of effort when you're working for success with Internet Marketing.

Here's how to work for success with Internet Marketing. You need a desire to succeed, you need to have knowledge, you need to plan out everything, and you need to put in the hard work. If you do all of these things then you will succeed with your online business.

The first of the big 3 Internet Marketing mistakes to avoid is choosing the wrong niche. You want to choose a niche that you're interested in, a niche that's popular, and a niche that doesn't have a lot of competition.

Now, the least important of these criteria is the competition. However, if you do go into a competitive niche you better be prepared to work hard and to do things better than most of your competition. If you don't then you will have a very hard time succeeding.

Mistake #2: Getting Distracted

Getting distracted is the second of the 3 big Internet Marketing mistakes to avoid. Don't be one of those people who always chase the latest way to make money online. Choose a way that works for you and stick with it until you are successful.

Mistake #3: Quitting too Soon

Finally, another common Internet Marketing mistakes is quitting too soon. Success could very well be just around the corner. If you quit you will never succeed. 0% of Internet Marketers who quit actually succeed. Obviously the success rate for those who stick with it is much higher than that.

There are some major Internet Marketing mistakes you always want to avoid. The big 3 to avoid are choosing the wrong niche, getting distracted, and quitting too soon. If you avoid these mistakes you will have a much better chance of succeeding with Internet Marketing.

Wednesday, September 23, 2009

Internet Marketing: The Central Component


When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.


Saturday, September 5, 2009

Best Marketing Practices in E-mail Marketing by - Kelly Flint


Building relationships with your customers is key to growing your business, especially in a down economy. Now more than ever, it’s vitally important to market to and communicate with your customers in order to stay top of mind.

Getting started with email marketing isn’t difficult, but there are some important elements you should address before you start.

Get Permission
One of the most critical elements of email marketing is a clean, permission-based list of email addresses. Permission is vital to the success of your email marketing efforts. Sending email to people who have not explicitly given you permission to do so is considered “spam.” It will result in spam complaints and unsubscribe requests. As a legitimate email marketer you have a responsibility to send spam-free email to your email list. But don’t let this challenge stop you from trying email marketing. Staying clear of a spam label isn’t that difficult to manage if you follow some simple guidelines:

• Use a recognizable "from" name
• Use a clear subject line
• Make your email relevant
• Maintain a clean email list
• Avoid spam-like words and symbols

If you follow these suggestions, your emails will evade the dreaded spam button, resulting in higher deliverability and open rates.

Choose your Method
Once you have a clean, permission-based list, determine how you’ll conduct your email marketing efforts. While you could try to handle it yourself using your own email application, most experts agree it’s better to go with an email marketing service provider. Email marketing services handle all of the hard work, allowing you to focus on promoting your services. Good email marketing services deliver your emails with proper protocols and develop relationships with Internet Service Providers (ISPs) to be sure your email is delivered to all the inboxes on your list. In addition, these providers offer numerous tools to make your email campaigns as successful as possible, such as professionally-designed templates, list management, tracking and reporting, and much more.

Make a Plan
When you begin drafting the content for your email newsletter, it is important to think about the goals you want to accomplish, your audience, and your message. Spend some time determining which type of email you want to send and craft the message to fit your target audience and goals. Another important consideration is frequency; this is a tricky subject because every business and organization is different. Think about your recipients and how much they might want to hear from you about your programs or services. After that, let your click-throughs, unsubscribe rates and customer feedback be your guide.

Choose Your Content
Once you’ve established your plan and identified your audience and message, it’s time to create your email campaign. As mentioned above, most email service providers make it easy to develop an email with pre-designed templates and email wizards.

Email newsletters are uniquely suited to accomplish the long-term goals of customer retention and loyalty. By providing interesting, relevant information about your products and services, and other related topics, you’re educating and informing your customers. Your customers know you provide a good service, but they’ll be surprised and pleased to learn you are also willing to offer advice, interesting insight and valuable resources in your regular newsletter. Then, when they need a service that your provide, they’re more likely to turn to you because you’ve established a trusted relationship with them.

A newsletter is just one way to use email marketing. You can also send promotions, announcements, invitations and any number of other communications to your email list. Promotions tend to be popular choices for many organizations looking to achieve short-term goals such as signing up for classes or for an activity. It is also important to segment your list and only send promotions to those subscribers who will be interested.

Get Started
Remember the ultimate goal of any marketing program is to build your brand and reputation and ensure your customers think of you when they’re ready to take action. Email marketing is an easy, inexpensive and effective marketing method. The specific rules and guidelines all email marketers should follow are designed to help you accomplish your goals. With a permission-based email list, targeted, relevant emails, and interesting content -- your email marketing efforts will generate more and better leads and improved customer satisfaction.

Monday, August 31, 2009

Lead Generation Through Writing eBooks


One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.

As an inbound marketing tool, an eBook’s main purpose is to increase site traffic and act as a source of lead and audience generation. eBooks should be basic and interesting enough that non-experts understand and learn from them.

Internet visitors are generally very interested when they see free offers being advertised and eBooks are especially appealing because they always represent real value to the consumers. The Internet visitors will certainly try to click on the link and download the free eBook. This is where the process of lead generation is introduced.

When the Internet visitor clicks on the link, it will not take them directly to the page of the eBook download. They will arrive first at a webpage that will ask for their email address. That page will tell the visitor that if they provide their contact information (including email ids), a great deal of additional (and valuable) information will be available to them. Of course, the Internet visitors won’t mind providing their contact information because the reward will be to receive free things. This type of page is known as a landing page, lead capture page, or squeeze page.

Quality landing pages use success stories that the prospect would relate to when making a buying decision. As a general rule, Internet Marketers try to keep the content on their landing pages to a minimum. The goal of the page is to obtain the visitor’s email address; additional information could distract the user or cause them to "Click-Away" to a different website. Navigation and hyperlinks are almost always absent from typical landing pages. The absence of links is used to focus visitors’ attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.

After the visitor puts in his or her email address on the landing page, he or she will be redirected to the page from where the download can occur for the free eBook. At this point, the marketer has the email addresses of the Internet users who have taken advantage of the free eBook. In other words, the marketer now has a list of email opt-in leads, which can be used for additional promotions, such as email marketing.

Here are some tips for writing effective eBooks for lead generation:

  • Know your objectives. What is your goal in writing your eBook? Clearly you want to generate leads and increase your database, but you should also have an audience takeaway goal. What impression are you trying to convey for your company, brand, or product and what response do you want from your audience? Are you looking to position yourself as the expert in your industry? Are you offering tips on a niche topic in hopes that your prospects will contact you to learn even more? Are you looking for a more interesting way of sharing your story or trying to establish your profile in the business community? Or maybe you’re looking to create awareness for your brand/product in a way that is helpful to your audience rather than promotional. Knowing your objective will help you set the tone for your eBook.
  • KISS. Keep it short and simple. No one wants to read your 300-page eBook, and keep this in mind as you decide on a topic. Identify specific topics that will limit the scope of your writing. Fifteen to thirty pages should be more than enough for most eBooks. Remember, you aren’t writing a sales manual or company promotional material; instead, you are writing to capture and engage readers. With that in mind, don’t write in over-complicated language when things can be explained simply.
  • Name your eBook. Done in tandem with identifying your goals and settling on a topic, choosing a title will give your eBook some structure. You won’t be inclined to digress too much from the concept of your eBook if you’ve already figured out a compelling title. And don’t be afraid of subtitles, especially if this is a business eBook. Subtitles increase your SEO rankings and more accurately describe what the reader is interested in.
  • Write quality content. Yes, eBooks are downloaded for free (or in exchange for your reader’s email address), but people are coming to your site for a reason. Give them good-quality writing and show them that you are the expert that they think you are.
  • Hire an editor. Although an eBook may not seem like an official document, you want to be sure that it is edited thoroughly. A professional editor can check for consistency of tone, grammatical errors, and anything else that might make your reader dwell more on the writing than the content.
  • Design. eBook design is just as important as eBook copy. Sometimes it is even more important. A text-heavy, badly designed eBook will turn off your online readers, who have gotten used to stimulating, interactive online content. If you want to engage them, hire a professional designer to establish the look of your eBook. Use graphics and images in addition to the text, and don’t try to pack too much text onto any given page.
  • Add an appropriate copyright license message to your finished eBook to let your audience know that they can share your copyrighted material. You can use a tool such as Creative Commons to accomplish this.
  • Promote your eBook. You should promote your eBook anywhere and everywhere that you can. Tweet about it, post it on Facebook, share it with your LinkedIn groups, blog about it, and send it out to your established network.

Read More on - http://compukol.com/blogs

Email Append: is it a Hot Online Marketing Strategy or Too Hot to Handle?


To maximize these advantages, nonprofit organizations are becoming more and more a tactic to allow them to drive the growth of its email archiving: email add. Email appending is quick, relatively inexpensive and it works. Some nonprofit organizations report incredible return on investment (ROD, as well as donations of $ 15 for every $ 1 spent on email append. Despite this success and increasing popularity, e-mail add also its detractors. Challenge reviews the ethical question of practice and we believe it violates the implicit trust between a nonprofit and its supporters. Some even consider as an invasion of privacy of donors, should be considered spam limit. The process add an e-mail name and mailing address is not new, but as mentioned, has gained in popularity and legitimacy in recent years. fans all that when done correctly, the process more than meets all requirements of the CAN-SPAM and is fully compatible with professional organizations like the Direct Marketing Association (DMA). The procedure is simple. A copy of the database data of the organization (or part) is sent to an appropriate provider and email add processing. When an exact match is found, the email address is added to the file. When an individual can not match 't be, most vendors offer the ability to deliver results at the home, and -mail to say John Smith attached to e-file husband of Mary Smith. "Welcome e-mail is then sent to donors attached, also commonly known as e-mail" permission. "It has the advantages of receiving mail home help email, and gives the person an opportunity to be removed from the list if you want no part of the database of email. [ILLUSTRATION OMITTED] All of the exclusion clauses are removed , and all mail not delivered (outputs). The file that contains the documents are returned with the original post is current, accurate, addresses of opt-in e-mail. The DMA has issued guidelines on adding email addresses files on consumers, largely based on CANSPAM settlement. Support practice as well as several key requirements are met: * There is an established relationship with the donor, whether online or offline * The data used in the process of adding from sources that provided notice and choice regarding the acceptance of receiving email offers third party and the consumer has not opted out. For example, many databases annex are filled with records of consumers who completed guarantees Product or online surveys. During this process are provided with a choice - the rent of the parties. * e-mail addresses will never be manufactured, to guess or harvest. * Although not necessary, a message Welcome is highly recommended. That is true of all email communications, the donor must accompany the opportunity to be removed from the email archive nonprofit, in both the initial welcome message and subsequent submissions. DISAGREE some critics are not affected by the approval of AMD. So they could accept the addition of email followed by the "letter of the law, violates the spirit of practice, ie the" spirit of law "to the it was created. detractors argue that a person completing a questionnaire online or on the Internet has taken measures on other, and always a kind of consent to receive offers from third parties really do not understand the consequences of that consent. Indeed, there some validity to this argument. During the performance of its online survey to receive a lot of coupons, Ms. Jones Heartland, United States probably did not realize that "agreement to receive offers from third parties, had a day to receive an email from the organization that has donated $ 10 direct mail. The time periods to increase by consent, the giving and receiving emails, the worst crime, critics claim. At some point, say, e-mail this contact with the donor is no different from spam, not a designation of more spam. Append supporters violently disagree. To them, consent is an element of consent. For the most part they are right. Almost all email communications of the third part is based on the exact type of consent Electronic messaging bases, are constructed. They come to the logical conclusion that if you're not a fan of adding e-mail, can not be a fan of any other third party or by post e-mail the location, co-registration, etc. In fact, support preach holders, adding that the email is legitimate mail is sent to a known donor of the organization, not a cold prospect. Some critics would admit that point, but ask, "Well, you follow the proper procedure and joined the CAN-SPAM rules when it comes to individual games e-mail. But you do not have relations with others in the household. There is you must add email addresses in the home. "fans tend to agree but also disagree. Common sense must prevail, stress, and suggest the need for" home help to consider just a few questions to determine the legitimacy of the game logic of the house. These topics include: * When someone contributes to your organization, how many times the name on the check or credit card, but merely the channel through which the donation was made? * Is the gift as much a gift from the family as a special gift: * Your question is one that raises many different views among household members? * This is your call to a specific demographic or lifestyle? Depending on the Answers to these questions, it is easy to decide if the donor is purely related to the individual donor or really only brings one to the family. When in doubt, add the proponents suggest starting with the parties of a single individual and subsequently home test matches. No matter which side of the barrier is a suite - append supporters or add comments - in general all agree that adding e-mail almost always offers a very favorable ROI, often outstanding . E-mail add relatively little cost. However, as is the case with most forms of online lead generation and acquisition costs can vary greatly from provider to provider and customer to customer. the cost of a constant is how to determine the payment, allowing the nonprofit to compare prices and make an informed decision. Nearly all reputable suppliers only charge for their accuracy, given, has opted in emails. This is e-mail at their deployment have been delivered to the recipient's inbox. All jumps and email undeliverable are removed and not subject to payment. Also, donors who opt out after receiving the welcome message also deletes thus not subject to compensation. The price per e-mail attached is normally determined by the size of the original input file. This is where we find very big differences of less than 10 cents for every game in a quantity of 1 million or more more than 20 cents per game at a starting price of less than 100,000. usually calculated on each individual project, although it is often possible to negotiate a favorable price based on a project, the annual volume. Of course, the e-mail obtained are the providers of existing funds. However, consider buying more online and direct the efforts of generations will cost the nonprofit at least $ 1 per lead and for many, often $ 2 to $ 3 per person. That's as much as 15 times Donors cost attached. It is not uncommon for nonprofit to establish 5 to $ 10 in contributions for every $ 1 spent on processing the email add. more questions If you've weighed the pros and cons and decided to make an addition of a project, here are key questions that potential providers: * What is your type of opener? * What is the bounce rate? * What is the price per pound, not included in the e-mail: * Are there any additional cost, including costs of settlement? * Can you help create a welcome message? * Who are your regular customers to add? nonprofit nonprofit that found success online have one thing in common: the group has developed an e-mail files and donors is a priority to grow steadily and consistently. If everybody is not sold the practice of many e-mail add plays a key role in building this all-important foundation.

Sunday, August 30, 2009

When Testing Doesn't Work by - David Baker


There are probably thousands of articles on the Web about how to test marketing campaigns effectively. You have a hypothesis, you have test variables, you have test segments, and you have some view of statistical probabilities associated with the outcome. That's a perfect world. Let's first assume you actually have the time to build a proper test and the resources to create the many versions -- and you can actually deliver on the test program and keep the program sterile. What do you do when the tests don't tell you what you want to hear?

A consumer marketer I know with a really large database decided to test the cadence of their email programs. They developed several test cells: a high frequency cell, a low frequency cell, a control group that was exposed to the same cadence they've run for a year, and then a hold-out group. Seemed like a pretty straightforward test. The group with the highest revenue would lead to some conclusions on how often they should send promotional email. Well, what they found was that the hold-out group actually performed better in terms of revenue than any of the other test cells. At first glance, you'd think, our email program stinks and all this work we put in is wasted energy. We can generate these sales without email.

This test somewhat backfired on the CRM team; now they had to now justify what they do day in and day out. But they realized that the frequency of communications wasn't an indicator of their program's success. The problem was at the root of their program: early lifestage messaging. They had a very progressive offer strategy for new customers and people who signed up for their product/service, and they were effectively numbing their audience to their email promotions. It wasn't that they had declining revenue for their retention audience, but email was not as effective at driving conversion under their own terms, and increasing offers didn't increase sales at the same rate as the increased offer value.

What do you do in a circumstance like this? Would the senior team actually believe this new hypothesis and be able to deal with the subsequent costs of ripping apart the company's s early-stage promotional strategies? Could they migrate away from "crack marketing," where you're so addicted to doing the same things that you are afraid to make wholesale changes?

The challenge with a scenario like this is, the CRM team didn't think about all the possible outcomes and dynamics that might influence the results -- and they weren't ready to react to the results.

Another story involves a company that decided to test the effects of direct mail and email through different scenarios: email only, direct mail only, and a combination of the two. Seems like a fruitful exercise. If you can prove that email has a better influence as a standalone channel, you have a winner from a cost savings perspective. If you show the combination of email and direct mail have an influence on increased revenue value, you can potentially leverage this to be very timely in your launch and communications. But what if every scenario pays off? What happens if revenue is down all around? What happens if you find that a large portion of your loyal customers are no longer buying through the email channel, but your paid search numbers have increased dramatically?

Testing is a funny exercise. It's hard to contemplate all the potential outcomes, and it takes a lot of energy to put together good tests. Is the trade-off to do it poorly and risk outcomes that you can't justify? That is almost worse than not testing at all.

I won't belabor the point. The only time tests don't work is when you aren't prepared to react, haven't thought about all the potential outcomes, or take no action at all on the results.


Reverse Email Adress By - MyFreeEmailSearch.com


Find Someone's Email Address


Reaching out to someone you have not spoken with in a long time might be easier if you use email. There are many reasons why people lose touch. The reasons why people drift often dictate how they reconnect in the future if they reconnect at all. Those that have simply slipped away because life got busy may not mind picking up the phone to call someone with whom they have not spoken in a while. However, when you have lost touch due to argument or other circumstances, it might be hard to call. When that happens, email may be a better choice, at least at first.

If you know someone's email address, you can just shoot of a message and wait to see if they respond. This can be hard because an email address may not be something that someone uses any longer. You won't know if they are ignoring you, or if you sent something to the wrong person. Someone who does not know you may not bother to reply to tell you that you have the wrong person.

Take an old email address to what would be called a reverse email address lookup. There you can enter the email address to see if you can find a name to go with it. That can better tell you if you have the right one or the right person. You can also see if you can search by name through a forward search. You put in the name to see if a matching email address comes up so that you can reach someone that way.

Once you have the right email, the only thing you can do is email them to see if they respond. If you left on good terms, they may respond as soon as they get something from you. Just remember some do not check email each day so it may take them a bit to get your message. If you left on bad terms, they may not wish to respond. It is better to know that through email than by calling and having them hang up on you.

If you have to know if someone has gotten your email address, try to use an email service that has a return receipt. This is something that works just like registered mail through the post office. When they open the email, you will get an email confirming that it was opened. You may not be able to do this with your email, but if you can, it helps to know if you felt it was important that your message was received.

Reverse Email Address Lookup


The Difference Between Reverse Email Lookup and a Regular Email Search

Email address information can be found in quite a few different ways. Emails came about and quickly took the place of some paper and even phone communications as more and more people got email service. You can reach people quickly and effectively though an email service. In fact, if you want to talk to someone on the other side of the world, you can know your email is going to get to them within a matter of seconds. When you need any type of information on addresses, you should know where to look.

You have to know someone's email address if you want to send them an e-mail. This is when you want to know more about a forward email search. Though there are going to be times when you exchange e-mail addresses with someone in person, you may want to reach someone that you have met but did not ask for an address. There are a few simple ways that you can go about a forward email search lookup.

One way to do a forward e-mail search is to ask those that you know if they know the email address for the person in question. If you gave met someone that your friends know, they may have the address to give you. It can be that simple. People are more likely to give you an e-mail address rather than a cell phone number. You can also see if you can find a email directory online. There you can enter someone's name to see if an e-mail address pops up. It's very simple.

However, what do you do when you have an email from someone, but you have never seen the e-mail address before? That is when you have to turn things around to do a reverse email directory search or lookup. This is when you would take an email address to various online sources to see if you can get a name to go with it.

Some of the best places to do reverse email lookup would be to find some directories that offer forward search to see if you can do a reverse search there. You could see if you get anything if you enter the e-mail address into a search engine, or see what comes up when you look at sites that were built to help you find people. They probably have a good reverse email lookup right there that you can try.


Read More on - http://www.myfreeemailsearch.com


Saturday, August 29, 2009

Email Appends: A Powerful Tool for Email Marketing


Email Appends: A Powerful Tool for Email Marketing

Are you interested in expanding your business' potential by entering the exciting world of email marketing? Email marketing allows your business to reach both current and potential customers via email, which is certainly more effective than old-fashioned "snail mail" marketing tactics.

The Benefits of Email Marketing vs. Snail Mail Marketing

Traditional business owners may wonder why it is necessary to obtain email lists through email appends. Email marketing - despite what you may have heard about "spam" - is always preferential to "snail mail" marketing.

Email marketing is cheaper, since you don't have to pay for printed and mailed materials. Thankfully, you don't have to worry about expensive marketing materials being immediately thrown into the garbage can without being read. In addition, email marketing is far more eco-friendly.

The Legalities of Email Appends

If you haven't yet established a long list of customer email addresses, you can still enter the email marketing game. Through a system called email appends, you can hire a third party company to perform an email search for your customers by using their current mailing address and personal information. These email lists are extremely useful in reaching your customers directly.

If you already have your customers' personal information, it is legal to utilize email appends to develop your email lists. By relying on email appends, a business can immediately begin the process of email marketing, instead of wasting precious marketing time manually compiling a new email list.

Advantages to Email Appends

Using email appends has a wealth of advantages over just sending paper materials to the individuals on your list of customers. While it may seem like a waste of money to obtain email lists for customers whose physical mailing addresses you already possess, you will end up saving much more money than you would having your next round of direct mailers printed.

Disadvantages to Email Appends

Some people may consider these email marketing tactics to be spam, even if they did at one point provide your company with their address and personal information. However, even if a customer immediately deletes an email from your company, it is still preferential to that same customer immediately throwing away a piece of traditional mail; none of your advertising money has really been wasted in the aforementioned scenario.

Obtaining Email Lists without Email Appends

There are other ways to obtain customer email addresses besides utilizing email appends. For example, you can include an email autoresponder on your website, which allows customers to fill out a virtual form. The potential customer then receives an email from your company immediately afterwards.

The world of email marketing offers a wealth of methods for reaching your customers through electronic mail. It is time that your business stops wasting money on paper mailers and finally enters the digital age.


Read More on - http://www.myfreeemailsearch.com

Friday, August 21, 2009

Are Email Appends An Achilles Heel For Deliverability And Strategy? - by Ryan Deutsch

I joined a friend for a pick-up basketball game, played (poorly) for 30 minutes, made a move on the baseline and ripped my Achilles tendon in half! Four days later, I was in surgery, and I am now in a cast for the next ten weeks....arghhhhh! What does this have to do with email marketing? Not a thing -- other than giving me some extra time to read up on all the latest email articles and putting me in the mood for a good fight -- I mean, debate!

On Tuesday, I came across a blog post denouncing the use of opt-out email appends. For those of you not familiar with the practice, it is essentially a quick way for marketers with large postal files to add emails addresses to their database. For example, Acme Company sends their postal file to a database company, said database company matches Acme's postal records to the records in their database, and when a "match" is found with an email address they add that record (with the new email address) to an "append" file. The database company then does a quick "welcome" email to the entire append file with an opt-out only link and then ships the resulting file back to Acme company. The issue with this process is that Acme Company now has a file that is NOT opt-in and could cause serious delivery problems for their business.

While opt-out email append is not without risk, if managed correctly it can be an excellent way for marketers to grow their email lists. In these tough economic times, companies are looking for ways to accelerate the use of the email channel, essentially reallocating marketing budget from less "accountable" channels to email. As experts in the space, I think it is our job to help them do so responsibly.

We often look at things as black and white with regards to email best practices and deliverability. I understand and agree that from a delivery standpoint, email append can be a bad idea, especially if the senders simply add the append to their current list. However, I think from time to time we should try and look at things from the marketer's standpoint. If we know that they are going to go down this path, why not try to help them do it effectively?

Here are some thoughts on opt-out appends that folks should consider before deciding to throw in the towel altogether:

1. Only append active customer files. Do not append inactive or "stale" customer files. These result in poor match rates and are riskier than active customer files. Furthermore, it is critical that these customers pass the PBR (Prior Business Relationship) test. As a general rule, be sure that the customer has purchased and/or interacted with your organization in the last 12 months. If you append bad data you will, as the article I read Tuesday suggests, destroy your deliverability.

2. Build an append-specific communication strategy. You should not treat your appended email recipients the same way you treat subscribers that have been on your file for months and years. First, make sure you isolate your append mailings from your core programs. While I believe opt-out appends can deliver value to a marketer, we must accept that this file IS riskier than the house fi0

Done right, email prospects flourish By - by Jere Doyle

As brands look to engage consumers online, marketers are re-discovering the value of email marketing.

Emailing your in-house list is now the number one or two top online marketing tactic to drive sales. And it makes sense. Who better to target and engage than the very consumers who have asked for more information about your brand? Growing lists of quality customer names is more important than ever, and becoming a crucial part of every brand’s marketing mix, presenting opportunities for online performance marketing companies.

Within the last few years, brands have turned to online performance marketing companies to grow their inhouse email lists to help them engage consumers in a meaningful way. Sometimes referred to as “Co-Registration,” the leading and more reputable performance marketers are now employing the next generation of consumer engagement and opt-in. I call this “Non-organic Consumer Acquisition”, and it presents a real viable option to successfully add a large quantity of quality names to your in-house lists, thus delivering high ROI.
Co‐Registration fared well in the ExactTarget study, especially compared to other commonly used non‐organic customer acquisition tactics such as list rental and email appends. 78% of email marketers who have used coregistration in the past will continue to do so in the year ahead (see figure 1a), compared to 63% for list rental and 67% for email appends.

Five practices that will lead to much higher quality registrations are:

1. Single Brand Registration: Make sure that consumers register for brands email list one advertiser at a time. In fact, this is why I don’t like the name Co-Registration. The best consumer acquisition programs drive users to exclusive landing pages, and ask the consumer to input their information for each specific list they are subscribing to. Live by the rule that consumers opt-in one advertiser at a time.

2. Give Value, Not Coercion: Make sure that consumers are not falsely coerced to join your email list in any way. Present real value and allow the consumers to decide if they want to opt-in to your list.

3. Never, Ever Share Data: Be certain that there is a clear policy never to share data with any other company - and make that policy clear to your consumers.

4. The Right People on the Right List: Make sure your partner is using the most sophisticated targeting methods so that the right consumers are driven to sign up for your email list. At Prospectiv, we’ve seen a lot of success using PrismPro™, our proprietary technology that ensures consumers only see offers that are relevant to them.

5. Track and Evaluate: Be sure you track where all of the consumers who are subscribing to your list are originating from, and evaluate the performance of the source on a timely basis.

Unfortunately, not all Co-Registration campaigns are run the same way. Co‐Registration has gotten a somewhat poor reputation within the industry because of some questionable and even aggressive practices by certain performance marketing companies. “Using ‘one advertiser at a time’ method help ensure that customers acquired through co-registration are qualified and likely to return a high ROI,” shared Stewart.

Sticking to the practices above will maximize the quality of registrations and safeguard your email marketing investments.

Wednesday, August 19, 2009

How to Double Your Income By Warming Up Those Cold Calls By - By Silvia Quintanilla

Salespeople are under a lot of pressure to win new business. This fact hit home last week when I spoke to a salesperson who uses our research.

She's expected to perform 5 demos every week. In fact, someone from HQ calls her every Monday to find out specifically what she has lined up that week. And just 2 weeks before, her company laid off a slew of under performing salespeople. I have to admit, just speaking to her made me a bit nervous, and I don’t even work there!

But that conversation inspired this article. Hopefully, by using the tips below, we can help your sales team meet their metrics, whether it’s demo appointments, in-person meetings, or opportunities in the pipeline.

Finding a Good Prospect
When we do research for our clients, we’re always looking for a “way in.” In other words, we’re looking for a project or challenge the prospect is facing that matches our clients’ solution set.

Here are some of our favorite ways of finding that information:

Tip #1: Use the Job Postings
Using job postings to find sales opportunities is a true “gem” of an idea. It’s helped us find hundreds of sales opportunities for our clients. The key is to use a site that aggregates job openings from many places (like Career Builder, Monster, Dice, etc).

Jobposting A good one we like is Indeed.com. Once there, go to the Advanced Search function. Next, type in a few keywords that apply to your service/product.

For example, let’s say you offer business intelligence (BI) solutions. Type in that keyword or similar keywords that indicate a company is working on a BI project.

You’ll likely have to sift through a few postings, but it could prove very worthwhile. Once you find a company that's starting a project in this area, you’re chances of engaging your prospect improve significantly.

Tip #2: Regularly Review Vertical / Functional Periodicals
No matter what you sell, there’s probably a monthly eMagazine that matches it. There are online magazines dedicated to IT professionals, HR, Marketing, Finance, Legal, etc., as well as magazines devoted to verticals (e.g., Banking, Healthcare, Retail). There are even online magazines devoted to a specific geographic regions.

Each magazine is packed with stories and news events for that specific area. We recommend reviewing them regularly to find timely prospects.

For example, many of our clients focus on selling to the financial services vertical. Here are the top 3 online magazines we like best for that space:
1. Waters – www.watersonline.com
2. Bank Systems & Technology – www.banktech.com
3. Bank Technology News - www.americanbanker.com/btn.html

There’s an online magazine(s) for nearly every area. If you need help finding one that fits your solution, feel free to send an email at silvia@industrygems.com.

Tip #3: Read the Earnings Transcripts
Earnings If your salespeople are really looking for the six-figure (and potentially seven-figure) sale, have them read the company’s quarterly Earnings Transcripts (if the company is public).

Every quarter, public U.S. companies must present to shareholders and investors. Those meetings are recorded and later transcribed to written word.

At those meetings, the executive management talks about their future strategies, upcoming projects, as well as any issues or challenges they’re trying to resolve. It’s a great way to find out the more “hidden” type of information that’s not being reported in the news.

You can find a company’s earnings transcripts at Seeking Alpha:
http://seekingalpha.com/tag/transcripts

We truly hope the above tips can help your salespeople meet their metrics!



Read More on - http://www.sellingtobigcompanies.blogs.com/

Monday, August 17, 2009

CRM - Social media's impact on web forms and landing pages By Brian Carroll

More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing.

I’ve written about how you can leverage social media tools like blogs, twitter, LinkedIn, etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works.

But remember most people coming to your website aren't coming to your website to buy. They are coming to your site for information. People start to question the value of giving up too much info on forms before you've earned their trust.

Have you thought about your web forms? Are you asking for far too much information before you've earned their trust? I wrote about this in my post, Why Most B2B Sites Fail to Convert Sales Leads. I would add that you need to leverage a robust lead qualification process too.

Earlier this week, I came across a relevant post by Chis Koch (@Ckochster) on “how old-school data capture is poisoning marketing and what to do about it.”

In his post, Chris dares us to rethink how and if we should gather information from prospects. He writes, “As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects.” Check out his post. I agree.

You'll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time, such as requesting an email address, then asking for first and last name, later requesting a phone number, and so on.

I read of one company that trimmed down the registration to include an extremely simple, two-field form. Conversion rate more than tripled with this simplification. At the same time, the company expanded their email follow-up process and was able to increase the total amount of personal data collected over time.